Thursday, 1 May 2025

Custom vs. Standard Squash Balls: Why Printed Squash Balls Make a Difference


Squash is a simple game just like tennis which requires high quality balls and a racquet. The game should be played with a good quality ball that can significantly impact the brand visibility as well as players performance. Standard squash balls serve their original purpose but only in casual and amateur games. For good performance in tournaments and events, you will need a good quality ball such as printed squash balls. These balls are not only functional but also add a touch of professionalism. But, do they make a difference? Let's find the answer to this question in this blog. And explore the reasons because of which printed squash balls are gaining popularity.

Branding and Visibility

The first major difference that printed squash balls make as compared to standard balls is their branding and marketing value. Standard balls are available in white color and they are all the same. Whereas, printed ones are customised according to the requirements as they can display club logos, sponsorship, names of the tournament or event and sometimes signatures of players for marketing events.

Why it matters:

Customised printed squash balls are popular and necessary to enhance the brand image. They can be used for sports clubs and events to establish a rapport with players and fans. They can also be posted on social media platforms for marketing purposes.

Professional Appeal

Second major difference is their professional appeal and branding. You can use printed squash balls in any event as compared to ordinary balls. As printed balls can be used as a club insignia or for branding purposes. It can also help to elevate the playing experience and fans can enjoy the game with more enthusiasm. For example, you can say many players and tournaments organised in big cities like London use printed squash balls for giveaways and programs to create an exhilarating experience for the games. This small gesture can make a big difference and will be a perfect visual across the game, photos and even for press releases.

Customisation Options

The next advantage of printed squash balls over the standard balls would be the customisation options in terms of flexibility, design and packaging. You can include various elements and features in your printed squash balls such as colored logos, signatures, colors, designs and even add some motivational quote to it. Along with that, you can also do dual branding by collaborating with both the club and sponsors as well. In comparison to that, standard balls can only be made one way and usually follows a one-size fits all approach that makes each of them look the same.

Marketing and Promotional Use

Lastly, you cannot use standard squash balls for your business as they do not have any unique element to promote your business. From the marketing point of view, you will need something that matches the uniqueness and helps you differentiate from the other brand. Hence, we can say that printed squash balls are the best option for creating a corporate giveaway, for club merchandise, event souvenirs and for athlete sponsorship programs as well. For example, if you are a fitness brand that wants a partnership with squash academy. Then, you will need printed squash balls customised according to your fitness goals and vision. And this is how printed squash balls value is increased as compared to the white standard ones.

Final Thoughts

Hence, we can say that printed squash balls are better and ideal options for businesses as compared to standard ones. They not only upgrade the playing experience but also helps in creating a lasting impression on fans as well as players. A printed squash ball combines the best of branding, aesthetics and professional look. So, if you are building a squash club or any other event based on squash, pick the printed ones always! 

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