Squash is a simple game just like tennis which requires high quality balls and a racquet. The game should be played with a good quality ball that can significantly impact the brand visibility as well as players performance. Standard squash balls serve their original purpose but only in casual and amateur games. For good performance in tournaments and events, you will need a good quality ball such as printed squash balls. These balls are not only functional but also add a touch of professionalism. But, do they make a difference? Let's find the answer to this question in this blog. And explore the reasons because of which printed squash balls are gaining popularity.
Branding and Visibility
The first major difference that
printed squash balls make as compared to standard balls is their branding and
marketing value. Standard balls are available in white color and they are all
the same. Whereas, printed ones are customised according to the requirements as
they can display club logos, sponsorship, names of the tournament or event and
sometimes signatures of players for marketing events.
Why it matters:
Customised printed squash balls
are popular and necessary to enhance the brand image. They can be used for
sports clubs and events to establish a rapport with players and fans. They can
also be posted on social media platforms for marketing purposes.
Professional Appeal
Second major difference is their
professional appeal and branding. You can use printed squash balls in any event
as compared to ordinary balls. As printed balls can be used as a club insignia
or for branding purposes. It can also help to elevate the playing experience
and fans can enjoy the game with more enthusiasm. For example, you can say many
players and tournaments organised in big cities like London use printed squash
balls for giveaways and programs to create an exhilarating experience for the
games. This small gesture can make a big difference and will be a perfect
visual across the game, photos and even for press releases.
Customisation Options
The next advantage of printed squash balls over the
standard balls would be the customisation options in terms of flexibility,
design and packaging. You can include various elements and features in your
printed squash balls such as colored logos, signatures, colors, designs and
even add some motivational quote to it. Along with that, you can also do dual
branding by collaborating with both the club and sponsors as well. In
comparison to that, standard balls can only be made one way and usually follows
a one-size fits all approach that makes each of them look the same.
Marketing and Promotional Use
Lastly, you cannot use standard
squash balls for your business as they do not have any unique element to
promote your business. From the marketing point of view, you will need
something that matches the uniqueness and helps you differentiate from the
other brand. Hence, we can say that printed squash balls are the best option
for creating a corporate giveaway, for club merchandise, event souvenirs and
for athlete sponsorship programs as well. For example, if you are a fitness
brand that wants a partnership with squash academy. Then, you will need printed
squash balls customised according to your fitness goals and vision. And this is
how printed squash balls value is increased as compared to the white standard
ones.
Final Thoughts
Hence, we can say that printed squash balls are better and
ideal options for businesses as compared to standard ones. They not only
upgrade the playing experience but also helps in creating a lasting impression
on fans as well as players. A printed squash ball combines the best of
branding, aesthetics and professional look. So, if you are building a squash
club or any other event based on squash, pick the printed ones always!